Gizin Inc. has released 'GA4 Campaign Automation,' a tool that automates print advertising effectiveness measurement, as open source software on GitHub.
Tool Overview
This tool is a system that places QR codes on print advertisements (flyers, posters, etc.) and automatically measures their effectiveness using Google Analytics 4. It generates QR codes with UTM parameters and tracks campaign performance in detail.
Key Features
1. Automatic QR Code Generation
- Create QR codes with UTM tracking parameters
- Support for various campaign types (app downloads, e-commerce, lead generation)
- Customizable QR code designs
2. GA4 Configuration Automation
- Automatic custom dimension setup
- Enable enhanced measurement features
- Set data retention period (14 months)
- Google Tag Manager (GTM) setup helper
3. Reporting Capabilities
- Automated daily and period report generation
- Track key metrics:
4. Technical Requirements
- Python 3.9+
- Google Cloud Platform account
- Google Analytics 4 property
Problem Solved
Traditionally, measuring print advertising effectiveness has been challenging. This tool enables:
- Accurate measurement of offline advertising's online impact
- Automation of complex GA4 configurations
- Visualization of marketing ROI
GitHub Repository
The source code is available on the following GitHub repository: https://github.com/GIZIN/ga4-campaign-automation
Future Development
We will continue to improve features and evolve it into an even more user-friendly tool. We welcome feedback and contributions from the community.
Contact Us
Please feel free to contact us with any questions about the tool or for implementation support.